The HL brand was created about four decades ago as a leading brand in a Pharma-Cosmetics company that was established by the late Zvi Dekel. Already in its early years, the brand has raised the banner of striving for constant professionalism and renewal. Now, the company is listed among the most advanced labs in the world for developing and producing professional cosmetics products and is exporting products to markets all over the world. The knowledge and experience that have been gathered during these decades have led to the development and creation of a very wide range of innovative and forward-looking solutions that are suited to specific skin conditions and guarantee impressive results, thereby repairing and clearly improving the skins appearance. Because of all that, also as a result of the uncompromising reliability and professionalism, thanks to professional training, knowledge and practical experience that HLs training staff provides, the company is highly valued among beauty therapists and beauty salons from across the globe.

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