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When NIOXIN Research Laboratories was founded in 1987, women were going to the hairdressers once a week, shampooing every day and using a lot of harsh, aggressive products. The market was flooded with ineffective hair thickening products and men were trying new drug-based solutions, with marginal success. Nobody was thinking about scalps. NIOXIN was the first salon brand to propose like-type cleansers, exfoliants and anti-aging ingredients for a youthful scalp complexion and healthier-looking hair. It represented a new hope, a new category, a whole new salon retail business. Over the next three decades, NIOXIN Research Laboratories developed a wealth of innovative formulas to cleanse, restore and activate the scalp and hair. But the key to the brands success was knowledge. Right from the start, the company offered research-backed education to train hairdressers and beauty professionals on how to identify their clients needs and provide tailored treatments and product recommendations. Eva called it creating the conversation because above all else, NIOXIN is about making connections and helping people.
by Eternal Skin Care
Eternal Skin Care ®
120-100 East 1st Street
North Vancouver, BC V7L1B1
Canada
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